Government of Canada raises awareness about financial exploitation of seniors

The Honourable Diane Ablonczy, Minister of State (Seniors), emphasized that financial abuse is a real problem affecting seniors, as she marked the beginning of the second phase of the Government’s Elder Abuse Awareness campaign.

The campaign, Elder Abuse – It’s Time to Face the Reality, is designed to help seniors and others recognize the signs and symptoms of elder abuse. The campaign will run from October to December and will focus on the issue of financial abuse.

“Any form of abuse is unacceptable and should not be tolerated. It is important that all Canadians take the time to educate themselves about the signs and symptoms of elder abuse,” said Minister of State Ablonczy. “This year’s campaign focuses on financial exploitation of seniors and intends to provide Canadians with the information and encouragement they need to speak up and seek help.”

The awareness campaign is part of the three-year Federal Elder Abuse Awareness Initiative. Through this initiative, the Government of Canada is working with the provinces and territories, professional associations and community organizations to take active measures to detect and prevent exploitation of older Canadians.

For more information on the Government of Canada’s commitments regarding seniors, including elder abuse awareness initiatives, visit

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